Spotify Vibe
The idea
We wanted to get music influencers to share their life through Spotify by enabling them to discover new music from people near them - and share their own sound to inspire others. Billboards will comment on local stories and targeted ads on SoMe will comment on the space around you. Vibe will be a part of Spotify Wrapped. When the year has passed, Wrapped will tell you how many you influenced and how much you dicovered.
