MONTANA COLORS

Spit on Hate

The issue

51% of Danes don’t think that racism is a problem in Denmark. And that is while the country is ranked the third most racist country in Western Europe. We need to prove that racism is a problem in Denmark and help fight it. And what better way to help fight the problem than by using the tools that are being misused?

The idea

Montana Colors present: Spit on Hate. A platform that discovers, collects and covers hate speech. The campaign is kicked off with help from influencers in the graffiti community covering places that Montana Colors already discovered. Then posters, SoMe ads and stickers will help spread the word.

CONCEPT / Cecilie Stjernholm, Jacob Daniel Lewis and Nicoline Grace Paulsen

COPY AND ART DIRECTION / Cecilie Stjernholm, Jacob Daniel Lewis and Nicoline Grace Paulsen