KILROY

Life Less Ordinary

The issue

Kilroy is the largest youth and student travel agency in the Nordic region. They used to be known as the place to go for life-changing experiences, but today the younger generation has little to no knowledge about the Kilroy brand and what a travel agency can help with. How can Kilroy make an impression on a new generation?

The idea

To reawaken the voice of Kilroy, we needed to start talking like fellow travelers. Like the been-there-done-that-ate-that-jumped-from-that experts that can tell you all the things that TikTok won’t. We created a brand platform to spand across all European markets that emphasises authentic stories from our travel advisors, and introduces Kilroy as the enabler of a life less ordinary.

STRATEGY / Marie Sofie Albrektsen

COPY / Cecilie Stjernholm

ART DIRECTION / Casper Schmidt

CREATIVE DIRECTION / Andreas Dithmer

PROJECT MANAGEMENT / Maja Lindenstrøm