REGENERATIVE FARMING VODKA

Heks Vodka

The issue

Regenerative farming is a system of agricultural practices that support biodiversity and ultimately draw carbon from the air and store it in the soil as nutrition. Farming land owned by women is on average more biodiverse than land owned by men, but while 62% of Denmark is farming land, only 3,5% of that land is owned by women.

Celebrating human- and biodiversity

That is why we created Heks ['witch']. A vodka made of grains from regenerative farming land owned and driven by women. Our name, identity and mission are inspired by witches; headstrong women taking care of our planet. The range is inspired by Mother Earth. She is depicted with three faces, one for each stage in life, each having a certain power; the exuberance of youth, the resilience of motherhood and the guidance of maturity.

Product extension and activation

In Denmark we celebrate Sankt Hans evening by hosting a bonfire and torching a witch figure. Heks, of course, wants this practice to end and will release a limited edition water on this evening to light up the conversation while quenching thirst and flames.

CONCEPT / Augusta Juul Bondo and Cecilie Stjernholm

COPY AND ART DIRECTION / Augusta Juul Bondo and Cecilie Stjernholm

DESIGN / Cecilie Stjernholm

3D RENDERS / Gustav Ditlev Sørensen