STUDENT PROJECT

Heks Vodka celebrates human- and biodiversity

Heks ['witch'] is a vodka made from regenerative farming land owned and run by women. The name, identity and mission is inspired by witches; headstrong women taking care of people and planet. The range of flavors mirror Mother Earth and her threee life stages: lavender for youthful exuberance, elderflower for maternal resilience, and sage for mature guidance.

Product extension and activation

In Denmark we celebrate Sankt Hans evening by hosting a bonfire and torching a witch figure. Heks, of course, wants this practice to end and will release a mineral water to light up the conversation while quenching thirst and flames.

@DMJX WITH AUGUSTA JUUL BONDO 2020

3D RENDERS BY GUSTAV DITLEV SØRENSEN